Released on: March 26, 2008, 11:35 pm

Press Release Author: Technoflickers

Industry: Management

Press Release Summary: Starting an internet business can be as simple as opening a
Yahoo Store. And as complicated as building your own dynamic e-commerce web site.
But no matter how you go about it, you need 7 key ingredients to ensure the success
of your internet business.



Press Release Body: Starting an internet business can be as simple as opening a
Yahoo Store. And as complicated as building your own dynamic e-commerce web site.
But no matter how you go about it, you need 7 key ingredients to ensure the success
of your internet business.

1. Demand

You can have the most awesome product and the most hi-tech web site, but if you
can't generate demand for your product, your business is doomed from the start.
There are many ways to generate demand in the online world. You could advertise in
ezines, start an affiliate program, encourage word of mouth, referrals, and do joint
ventures. Remember, without demand, there will be no sales. And without sales, where
does that leave you?

2. Order

When you start getting visitors to your web site, it's now just a matter of turning
them into your customers. Okay, maybe it's not as easy as it sounds. This is why,
once your visitor has decided to become a customer, you have to make sure that it is
easy for them to do so. Make sure that your ordering process is easy and
straightforward. The less clicks to secure an order, the better.

3. Payment

This is one process of your internet business that you'd definitely not want to get
wrong - how money is actually transferred from your customer to you. The most
popular means of doing this online is through credit card transactions. Credit cards
makes full use of a person's 'buy now think later' attitude. So, your sales would be
a lot higher if you accepted credit cards than if you didn't. This doesn't mean you
shouldn't have alternative methods. The more payment methods you offer, the easier
your customer will find it to pay for your product.

4. Fulfillment

After payment has been made, don't make the mistake of thinking that the coast is
clear. There's still the matter of delivering your products. If you sell digital
products, it is now normal standard to have it delivered instantly. People now
expect this, so make sure you set this up. If you sell physical products that need
physical delivery, make sure that you communicate with your customer every step of
the way. Ensure them that their goods are on the way. If possible, send them a means
to track the movement of their package. Your customers should never feel insecure.

5. Service and Support

Once the sale has been made, it doesn't stop there. You have to provide excellent
customer support. Your internet business customer support will determine, to some
extent, whether your customer will request a refund and whether or not they will
make repeat purchases. Support abilities of an internet business are getting more
and more efficient. So don't get caught behind. The least you should do is provide
timely e-mail support. If you have a busier site, then consider other support
methods - online helpdesk, FAQs, live chats, ticket system, knowledge base ..

6. Security

The Internet community is getting more aware of what to look out for in order to
protect themselves from many of the net's less desirable activities. One of which is
e-commerce frauds. It is, therefore, up to you to prove to your visitors that they
can trust you. Things like using secured server to process payments can go a long
way. Purchase a digital certificate, if you can. Add a physical mail address or a
phone number where they can contact you. Anything at all, to give your visitors some
peace of mind.

7. Community

Once you've received more than just a handful of sales, you should think about
starting a community. Making your customers a part of a community, gives them a
sense of belonging. Have your community be a part of your product development.
Listen to their suggestions. Not only will you get product ideas for your internet
business, your sales ratio will increase with every new product release and you will
have a loyal customer base.

There you go. Work on these seven keys and you'll be way ahead of most internet
businesses out there on the net today.



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